Thursday, 20 November 2008

Dogs Trust & Nintendo join forces to launch Nintendogs with Girls Aloud

Girls Aloud visited our West London Rehoming Centre today to help launch a new educational initiative between us and Nintendo.

The pilot scheme will build on our existing educational programmes within schools, aimed at teaching children the responsibilities involved in caring for a dog, using the popular Nintendogs game for the Nintendo DS. Nintendo will kindly donate games consoles and copies of the game, in which players care for a virtual dog, to Dogs Trust for use around London initially.

Today Nadine, Cheryl, Nicola, Sarah and Kimberley were on hand to try out the game, meet some of the children who will be benefitting from the scheme and get to see first hand what goes on in one of our Rehoming Centres.

The girls commented:

“We are all dog lovers ourselves so are fully supportive of this scheme which teaches kids what looking after a dog really involves." Nadine added, “I love my Nintendog ‘Miso’; I can feed him, take him for walks and play with him every day, it’s just like having a real dog in my hand.”

A couple of our PR team, Charlotte and Sophia, were on hand to make sure everything went smoothly, and came back full of excitement about the new launch. Also present was the London Education Officer, Natalie Dexter, who explained about the role of education at Dogs Trust:

“Our education programme targets the dog owners of tomorrow about responsible dog ownership and we’re always looking for new and innovative ways of spreading our message within schools. We’re delighted to partner with Nintendo on such an innovative scheme which captures the essence of our message about responsible dog ownership, in an exciting and fun way that will inspire and educate children.”
Check out loads more adorable pics at the Cheryl Tweedy Cole blog!

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