We promised more information about our grooming products... and here it is!
For starters, we think you'll enjoy watching this soapy, sudsy, wonderfully silly video of dogs trying out the new range.
Among the new additions are shampoos, a conditioner, soothing balms and spritzes and even extra-mild puppy products for our smallest, most delicate four-footed friends.
All the products are specifically designed for dogs, and do not contain parabens, sulphates or any ingredients tested on animals (check out the 'leaping bunny' logo).
Best of all, a minimum of one thirds of the profits will come straight to Dogs Trust and help us care for and rehome thousands of dogs ever year; so not only will your dog smell as sweet as he looks, but you'll be making sure other dogs get just as well looked after.
You can find out more about buy now at www.dogstrustproducts.com - you'll also see them in store at selected branches of Pets at Home from the New Year,