Tuesday, 10 June 2008

Black cabs go sunshine yellow to promote Dogs Trust

Buster hails a cab...

London's black cabs are set to mirror today's glorious sunshine as Dogs Trust, the UK's largest dog welfare charity, launches its very own fleet of 18 yellow taxis.

The cabs are designed to raise awareness of our work, in particular the Sponsor a Dog scheme, and will be spotted cruising all over the capital over the next 12 months.

Do you know why Dogs Trust has a sponsoring scheme? In the words of our Chief Executive, Clarissa Baldwin:
"Whilst we make every effort to find the perfect home for all our dogs, some - who may have hd a particularly bad start in life - are simply happiest living outside the normal home environment. We take care of these dogs too under our Sponsor a Dog scheme.

"Our work of rescuing and rehoming is only made possible by the support of the public so spreading the word is incredibly important to us. We are very excited to be able to use these bright, cheerful taxis to help raise awareness of these special dogs."
Sean Hogg, a black cab driver from Barking (honest!), is keen to get behind the wheel as he already sponsors Shane at Dogs Trust. All Dogs Trust taxi drivers are keen dog lovers who will explain to any interested passenger about the benefits of sponsorship and adopting a rescue dog.

Sponsor a Dog - The Knowledge

How much? As little as £1 a week!

What do I get? Regular news and updates, a sponsorship pack of fabulous free gifts and the knowledge that you're helping Dogs Trust give a dog all the TLC he needs. You can even sponsor a dog as a gift for a friend.

Where can I sign up? Call Dogs Trust on 020 7837 0006 or visit the Sponsor a Dog website.

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